What You Don't Know You Know Buy from other retailers

Publication Date: Jan 19, 2010

272 pp


List Price US: $9.99

ISBN: 978-1-59051-365-1

What You Don't Know You Know

Our Hidden Motives in Life, Business, and Everything Else

More and more sophisticated services are being developed to respond to our increasingly complex awareness of the layers and the depth of human behavior. And while they increase, new problems and new tragedies leap to the front page, reminding us of how much we still do not understand. What drives some schoolchildren to massacre their schoolmates, and what keeps their classmates often unable to speak what they know? How can corporate executives collude in illegal schemes that obviously cannot be sustained, that are doomed to be uncovered or to fail? How can experienced government officials with access to sophisticated intelligence ignore key information and make disastrous decisions? Why are advertisers, media specialists, and spin-doctors more influential in our politics than policy makers? What drives a sect to commit mass suicide?

Many psychoanalysts are working to understand such questions. Trained to probe into the murky realms of half-knowledge and denial, the unwanted truths and disclaimed perceptions that form the unconscious layers of human motivation, they see opportunities to expand the
scope of their work. Others have trained themselves to work with organizations and schools, government agencies, executives, boards of directors, and others, and they struggle to grasp the paradoxical and self-defeating human behaviors they encounter.